Discover Your Game Plan With Aurrow.
No two real estate professionals are the same. But do you know how you’re different? More importantly, do you know how you’re going to let your customers know exactly how you’re different? As hard as you’ve worked hard to launch your business, you ought to be working just as hard to market it. But, what if it turned out that when it comes to marketing, you really didn’t have to?
Aurrow’s branding services can help you develop the identity in your industry that the clients you’re looking for need to see.Stick with us; we’ll get you to the point of defining a style and approach with your customers that’s all your own. You don’t need to be an Aurrow member to take advantage of our branding specialties, but by the time we’re finished, you’re going to want to be.
We’ll provide you with all the tools you require to be the smashing success that you are:
Let Them Know Who You Are
- Print collateral: business cards, letterhead, post-it notes, flyers, signage, magnets
- Direct mail: door-hangers, postcards, newsletters offering your services or simply providing helpful tips to potential customers
- Brokerage branding, (where applicable) to enhance your own brand
- Display advertising: newspapers, magazines, billboards, road signs, buses
- Copy development for radio or broadcast advertising
Let Them Know It’s Built, And They Will Come.
- Website Development: business website build, potential separate URLs for properties, website analytics
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Video: agent philosophy and introduction, listing videos for applicable properties
- Content marketing: producing a blog or series of articles to engage visitors
- Paid advertising: banners, participating in real estate media sites
- Social media: paid and unpaid use of Aurrow’s social media channels
- Email marketing: managing communications, lists, and tracking results
Referral & Reward Strategies
Let Them Know They Matter
- Following up/ touching base with past clients via social media, holiday cards
- Developing a rewards strategy for clients who send referrals with thank you notes, gift items
- Congratulating clients on a successful transaction using personalized cards or branded gift cards